Why is the NHL so quiet
Prior to 2002, there was next to no coverage of the 1972 Summit Series on the internet. Upon the 30th anniversary several sites have debuted, although the grand total is still surprisingly small.
Maybe this is because people are relying on major news media websites like Slam Sports, Faceoff.com and TSN.ca. They release some nice articles
But hockey's three major governing bodies have done little to commemorate hockey's most historic series.
The International Ice Hockey Federation, IIHF, released a small tribute on their website. Otherwise the tournament is not looked upon highly by the Federation. Although the IIHF was involved in the formation of the series, it was never an official tournament, only an exhibition series. As a result, little recognition is given to what Paul Henderson or Phil Esposito accomplished in the series.
While the IIHF perhaps can be forgiven for not giving the tournament high priority, the Canadian Hockey Association and the National Hockey League are suspiciously quiet.
The CHA has made no press releases for any events commemorating the Summit Series. Perhaps that is not in their mandate, but you'd think they would capitalize on the popularity of the tournament if only to make a few bucks in an era where the Association is not receiving as much government funding as it used to. Or at the very least, a tribute on their website or various other publications could be arranged.
The NHL on the other hand is suspiciously quiet about the tournament. They appear to have no plans to commemorate the event either. Maybe this is because it is already heavily covered in Canada, and the NHL figures it will benefit from the second hand exposure.
The NHL is definitely guilty of not celebrating the glorious history of the game, be it the Summit Series or many other events. If you visit NHL.com's, you'll see it is a very weak section with sporadic features.
One thing you will definitely see is the United States Miracle On Ice in 1980. It is heavily remembered on NHL.com, while almost every other major international tournament is ignored - most specifically the Canada Cup tournaments and the 1972 Summit Series.
Even with the huge success of the 2002 Olympics it is not easy to find NHL.com coverage anymore. One would suspect that this would not be the case had Team USA won.
And there-in lies the problem. NHL.com caters to Americans, and not to Canadians or other puck loving nations with the same degree. Ever wonder why USA Hockey is closely partnered with NHL.com while the Canadian Hockey Association doesn't even get a link to their website?
Come on NHL. It's time to celebrate hockey's incredible history. The hockey world, including many great American fans, is celebrating the 1972 Summit Series. So should the National Hockey League.